Row 34

Born on the 34th row of an oyster farm, Row 34 has always been rooted in a story as true as its food. After four locations and more than a decade of being counted among Boston’s best, Owner Shore Gregory and Chef Jeremy Sewall came to us for a brand refresh—an evolution, not a revolution. The story was strong, the team even stronger, and the food still as fresh as day one. We listened, uncovered the heart of their success, and brought it forward with clarity. From strategy and storytelling to signage, uniforms, merchandise, and even a branded food truck (shuck yeah), our work set the stage for Row 34’s next decade of growth—including the launch of their fifth location in Boston’s Kenmore Square.