Overview
Strategic Recommendations, Brand Platform, Visual Identity, Collateral, Uniforms, Merchandise, Website Creative Direction, Email Creative Direction, Social Creative Direction, Food Truck Design
5 New England Locations

Row 34

Born on the 34th row of an oyster farm, Row 34 has always been rooted in a story as true as its food. After four locations and more than a decade of being counted among Boston’s best, Owner Shore Gregory and Chef Jeremy Sewall came to us for a brand refresh—an evolution, not a revolution. The story was strong, the team even stronger, and the food still as fresh as day one. We listened, uncovered the heart of their success, and brought it forward with clarity. From strategy and storytelling to signage, uniforms, merchandise, and even a branded food truck (shuck yeah), our work set the stage for Row 34’s next decade of growth—including the launch of their fifth location in Boston’s Kenmore Square.

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Led by co-owners Lea and Andrew Dudum and Chef Janina O’Leary—a James Beard semifinalist with fine-dining experience at Per Se and Daniel—the café blends nostalgia with culinary creativity. Customers can watch fresh donuts being glazed through a special kitchen window, while O’Leary’s carefully crafted menu features both classic and inventive flavors, from tahini rose cake to crème brûlée brioche. Alongside Four Barrel coffee, the all-day café will offer sandwiches on house-made focaccia, wine, beer, and playful treats like fried-to-order donut holes with fudge sauce.

Led by co-owners Lea and Andrew Dudum and Chef Janina O’Leary—a James Beard semifinalist with fine-dining experience at Per Se and Daniel—the café blends nostalgia with culinary creativity. Customers can watch fresh donuts being glazed through a special kitchen window, while O’Leary’s carefully crafted menu features both classic and inventive flavors, from tahini rose cake to crème brûlée brioche. Alongside Four Barrel coffee, the all-day café will offer sandwiches on house-made focaccia, wine, beer, and playful treats like fried-to-order donut holes with fudge sauce.

Led by co-owners Lea and Andrew Dudum and Chef Janina O’Leary—a James Beard semifinalist with fine-dining experience at Per Se and Daniel—the café blends nostalgia with culinary creativity. Customers can watch fresh donuts being glazed through a special kitchen window, while O’Leary’s carefully crafted menu features both classic and inventive flavors, from tahini rose cake to crème brûlée brioche. Alongside Four Barrel coffee, the all-day café will offer sandwiches on house-made focaccia, wine, beer, and playful treats like fried-to-order donut holes with fudge sauce.

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