The Loyalty Standard: Crafting Connections
The restaurant industry gets more competitive by the day, and every restaurateur is wondering how to keep customers coming back. With 57% of restaurants offering rewards programs and 41% of consumers influenced by them, the stakes for customer loyalty have never been higher. As technology advances and customer expectations shift, loyalty programs are evolving fast.
There are four main categories of programs:
- “Friends Of”: Loyalty goes beyond transactions. By fostering shared experiences and a sense of belonging, these programs deepen the connection between customers and the restaurant’s team.
- Travel Tips & Trips: For restaurants rooted in cultural heritage, loyalty programs can enhance customer appreciation for their origins.
- Virtual Trips: As the digital world expands, so do loyalty programs. Restaurants are offering virtual cooking classes and wine tastings led by their chefs and sommeliers.
- Pop-Up Posse: Exclusivity is key to keeping loyal customers engaged. Programs that offer members access to pop-up dinners, collaborations with local artisans, and behind-the-scenes tours provide unique experiences that go beyond the usual dining out.
That being said, let’s dive into the innovative ways restaurants are setting new standards and winning over guests.
Leading the Charge: Inspiring Examples
Estela, NY
Community, members get exclusive access to cooking classes, wine tastings, and chef meet-and-greets, deepening their connection. Whether it’s exclusive meet-and-greets with chefs or personalized dining experiences, the focus is on making guests feel like part of the family.
ZAHAV, Philly
Includes opportunities for to travel to Israel with the chef to experience the culinary traditions that inspire the restaurant’s menu. Offering unique travel experiences that connect customers with the culinary traditions behind the menu deepens their connection to the brand.
CURATE, Ashvellie
Allows customers to deepen their culinary knowledge and appreciation for Spanish cuisine. This approach not only brings the restaurant experience to a new level, but also fosters a sense of community among members.
BIDA MANDA, Raleigh
Creates a sense of community and connection with the restaurant’s local roots and culinary philosophy.